Bobby Shaw

Austin, TX

BOBBY
SHAW

Bobby Shaw

Senior Product Designer

Design leader shaping the future of AI-driven products, human-centered teams, and Austin’s queso scene.

About

Bobby Shaw
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Hi there. You're Here. You Made It.

I'm Bobby Shaw — a product designer based in Austin, Texas with 4 years leading design on Media OS at IQVIA Digital, an award-winning adtech marketing platform.

I lead design for complex product experiences — net-new feature builds, AI explorations, high-stakes rapid prototyping — and I'm the person teams come to when something needs to go from zero to vision in days, not months. Before product design, 10+ years as a Creative Director in the nonprofit world gave me the reps to design for any audience, any medium, any budget (emphasis on any budget).

I've mentored 80+ designers through Memorisely, love continuing to learn the craft myself, and have become best friends with Claude and his codes.

When I'm not designing, I'm traveling the world with my wife, keeping Disney's quarterly earnings afloat, and on a lifelong quest for Austin's best queso. Let's make something great together.

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Vibes

Process

How I think

My process isn't a pipeline — it's a toolkit. The user's context drives which tools I reach for and in what order. Sometimes structured, sometimes scrappy. Always pointed at the same thing.

Read the room first

Discovery & Research

Generate options, not answers

Ideation & Exploration

Ship rough, learn fast

Prototyping & Validation

Build it, don't just design it

Design Engineering

Refine with real signal

Iteration & Measurement

Kindness in the details

Collaboration & Communication

My Toolkit

What I reach for · 12 tools

Resume

Where I've been

Experience

Senior Product Designer

IQVIA Digital

Feb 2022 — Present
  • Designed the first and only omni-channel platform for healthcare marketing and analytics, used by major health-related brands and media agencies in the US.

  • Won Best Marketing Analytics Platform at the 2022 Digiday Technology Awards.

  • Nominated as Cultural Council member to facilitate unity among 5 acquisitions within IQVIA Digital.

  • Collaborate with cross-functional teams to gather user requirements and translate them into intuitive and visually appealing designs.

  • Conduct user research and usability testing to validate design decisions and iterate on the user experience.

  • Develop a consistent visual language including color palettes, typography, icons, and UI components for brand consistency.

  • Work closely with developers to ensure accurate implementation of designs while maintaining visual integrity.

  • Collaborate with product managers to define project goals, scope, and deliverables based on business objectives.

Design Mentor

Memorisely

Aug 2024 — Mar 2025
  • Recruited to serve as UX/UI bootcamp mentor for the design powerhouse and community known as Memorisely by demonstrating teamwork, excellent vibes, and servant leadership skills - to help further and grow the craft with others.

  • Mentored 80+ students across the globe through live classes, 1-1 sessions, and asynchronous connections.

Student Creative Director

Austin Ridge

Aug 2018 — Aug 2021
  • Back to my first love of creative adventures with teenagers and people that act like teenagers.

  • Programmed live production on a weekly basis.

  • Crafted and designed content for multiple mediums (digital, print, video, and live) across a variety of demographics.

  • Led a team of 40 volunteers and creatives.

  • Edited video, lighting, and sound within the context of a live production.

  • This role had me heavily leading in design, copywriting, film making, live production, and environmental creation.

Children's Director

Austin Ridge

Aug 2014 — Aug 2018
  • Primary lead role within the children, parent, and family areas of Austin Ridge.

  • Developed curriculum and content utilized for small group settings as well as for large group live productions on a weekly basis.

  • Designed and created all communications to families hitting close to 3,000 units with over a 40% completion / open rate.

  • Managed a team of 5 directors that helped us, together, oversee 300+ volunteers and 600+ kids.

  • Hired and supervised multiple roles within our team as well as within the volunteer sphere.

  • Continued to design (through graphics, print, and video) and help shape the voice of our specific area.

Children's Creative Director

Austin Ridge

Jan 2011 — Aug 2014
  • My initial Creative Director role at Austin Ridge.

  • Designed, wrote, edited, and produced digital graphics, print, and media (video and live production) within multiple settings.

  • Led a team of 50+ volunteers with many serving through live production, stage design, and more.

  • Helped shape the creative voice and focus for an area that would reach an audience of 600+ kids and many parents.

Education

Design Sprint

Yummy Labs

Present
  • Contributing to a two-week sprint that masters game design using real constraints from a 4M player game.

  • Utilizing AI for actionable design workflows within a live collaborative cohort.

Prototyping with Cursor

Design Is a Party

Winter 2025
  • Cursor prototyping class and coursework taught by Elizabeth Lin.

  • Learned rapid prototyping and ideation workflows — continue to use Cursor for design exploration.

Advanced Figma Bootcamp

DesignLab

Apr 2024 — May 2024
  • 4 weeks of advanced coursework on in-depth usage of Figma including auto-layouts, components, & design tokens.

Design Systems Bootcamp

Memorisely

Nov 2023 — Jan 2024
  • Successfully completed a three-month online bootcamp, building a scalable Design System using Figma alongside a product designer teammate.

  • Dug deep into variable foundations, components, and patterns.

  • Invited to join the Memorisely mentoring team — subsequently led 80+ students through two UX/UI bootcamps.

UX / UI Design

DesignLab

Apr 2021 — Jan 2022
  • An intensive program where I completed 480+ hours of coursework in user experience design.

  • Gained experience in researching, designing, information architecture, and usability testing.

  • Worked with a team of designers and mentors, deepening my understanding of design practice and where my passions lie.

Ownership mentality — delivering a complete, polished solution in a week’s time.Daniel Hall, Head of Product

Exceptional design craft — detailed mocks and high-fidelity prototypes with rich interactions.Sarah King, Senior Product Designer

Particularly strong in prototyping, design systems, and micro-interactions.Rabab Darugar, Product Design

Instrumental in developing a usable interface for a new product.Erin Guthrie, Product Management

Elevated both the quality of our visual products and our design process.Sid Bodalia, Principal Experience Designer

Ownership mentality — delivering a complete, polished solution in a week’s time.Daniel Hall, Head of Product

Exceptional design craft — detailed mocks and high-fidelity prototypes with rich interactions.Sarah King, Senior Product Designer

Particularly strong in prototyping, design systems, and micro-interactions.Rabab Darugar, Product Design

Instrumental in developing a usable interface for a new product.Erin Guthrie, Product Management

Elevated both the quality of our visual products and our design process.Sid Bodalia, Principal Experience Designer

Ownership mentality — delivering a complete, polished solution in a week’s time.Daniel Hall, Head of Product

Exceptional design craft — detailed mocks and high-fidelity prototypes with rich interactions.Sarah King, Senior Product Designer

Particularly strong in prototyping, design systems, and micro-interactions.Rabab Darugar, Product Design

Instrumental in developing a usable interface for a new product.Erin Guthrie, Product Management

Elevated both the quality of our visual products and our design process.Sid Bodalia, Principal Experience Designer

Connect

Let's talk.

Open to new projects, full-time roles, and interesting conversations. If you're building something thoughtful, I'd love to hear about it.

Send email

© 2026 Bobby Shaw. Designed & built with care, Claude Code, & queso.